In Crust We Trust

I just read an article concerning Newman's Own new advertising approach. Their advertising is now based off of, "Let the food speak for itself." They are advertising their new launch of its Thin Crust pizza line and also promoting their all-natural ingredients. I am not that familiar with this brand but I do think that this can be a successful way to advertise to consumers. They are still advertising and promoting their brand and products, but at the same time they still make the costumer feel as if the they are in control. By creating ads that say, "just as the pizza," or "let the food speak for itself," are ways to advertise to consumers without simply saying, "our brand is awesome!" As a consumer I appreciate when the company makes their brand known without going overboard. Many of advertisements today have gone too far as to promoting their product. For me, just by claiming you have the most delicious pizza in the world doesn't make me want to go out and buy it. I want to know wait makes you different then the rest, because usually every company advertises their product as the best. Newman's Own has taken a different approach and let the consumer be in charge. Although they are still advertising they have made it less obnoxious by only emphasising a few key points and then letting the food say the rest.

http://www.adweek.com/aw/content_display/creative/new-campaigns/e3i1e87f64282a2ab50c76e24bc03fa1678