Are You Ready?

Are you ready for Target 2-Day Sale? This is a recent campaign that Target has been running nonstop for the past couple weeks. Although the actress in the commercials, Maria Bamford, seemed to frighten Adfreak last year, her commercials this year are actually quite amusing. Target is not necessarily focusing on the actual products or brand itself in this campaign, it is focusing more on actually getting the consumer excited about the sale. These commercials show a lady who is doing anything imaginable to prepare for this sale. She is shown working out, timing herself wrapping presents, and counting down the days until the sale. I think this is a great way to advertise without really advertising the product or brand specifically. Consumers watch the same kinds of advertisements all day long, and it is nice to watch something like this that can actually make you laugh and not really feel like an advertisement. "It's not really about what it's about." This statement is so true regarding advertising. It is so much more effective to find a bigger, more interesting big idea to share with consumers rather than just sharing information about the product.