During one of my classes we looked at what I thought was one of the coolest ways to raise awareness I've ever seen. They scattered what looked like drivers licenses all around the sidewalks of New York. Although they looked just like a drivers license, when looked at more closely, people see a picture of a homeless person with a fact about homeless people on it. Many people pick up the license with the intention of trying to return it back to the person and are almost dumbfounded when they read what the the card says. It really raises awareness in a way nobody expected and therefore will be so much more effective. People are free to pick up the license and take it with them, and most of them do and end up showing friends, which results in an even greater reach. Many homeless people don't even have a form of identification and this is a perfect way to show that. I hope that more people think of great ways such as this one to raise awareness for a great cause or promote something else. They also made an advertisement on a blanket which they put on the side of buildings in big cities where homeless people often are. The blanket reads, "If you are cold or know anybody who is, take this blanket." So instead of it just being an Advertisement on a billboard with this statement, it actually serves a purpose as well. This is what is going to get through to consumers, just seeing pictures and reading about these gave me the chills, I can only imagine what it would be like to encounter something like this, and I hope one day I will.
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