The Silent Treatment

A new project has been organized under Alicia Keys on behalf of her charity, Keep A Child Alive, which helps children who suffer from AIDS. Her idea is to have many famous celebrities go dark on their Facebook and Twitter Accounts, meaning, no updates or using these social networks at all. The goal is for people to be deprived of their celebrity gossip and updates and in order to get that back they must help raise one million dollars for this foundation. The celebrities will not be allowed to break their silence until they do. Their efforts will be supported by dramatic videos of the celebrities lying in coffins to represent their "digital death." I think this is a clever idea to raise awareness about a certain cause and hopefully it will help raise money to reach their goal. Personally I don't care that much about celebrities to be deprived of their Facebook updates or Tweets, but I guess their are people in the world that enjoy keeping up with the lives of celebrities. This is a new strategy for fundraising and I think that enough people will be deprived of their celebrity "digital deaths," to donate or help raise money for this cause. I really enjoyed reading about this new project, and I think Alicia Keys is doing a wonderful thing for these children.