What Should I do?

I recently saw an article about LeBron James, being a basketball fan I read it. This article talked about how Nike is actually trying to rehabilitate LeBron James. They are hoping that some of its "brand equity will rub off on LeBron." Nike actually made a commercial with LeBron asking what should I do? Although this question is not necessarily supposed to be answered it is meant to prove a point that everyone wants LeBron to make decisions based on their own personal judgment, and punish him when he does not. LeBron has been torn to pieces for his recent change of teams. Everyone has been against him since then, but in reality changing teams is a fairly normal thing that happens in NBA Basketball. LeBron happens to be one of the best players in the league and it is normal for everyone to want him on their team. The commercial emphasizes the phrase, "what should I do?" I believe they are trying to make a point to everyone that he isn't perfect and that he can't live his life according to how everyone thinks he should live it. It makes no sense for him not to be able to make his own decisions and be asking, "what should I do," for everything. I think this commercial does a great job in getting their point accross. It really puts things into perspective, and you realize that LeBron has really done nothing wrong by moving teams. He is just another player, and that is the way it should be dealt with.




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