Toyota has been struggling to recover after a drop in sales due to safety concerns. Rather than change the whole car, Toyota came up with a much cheaper way to increase sales. They came up with a simple idea to link Latinos' pride in their heritage with pride in being a Toyota owner. The answer to their problem was a bumper sticker, but not just any bumper sticker. Toyota realized that no one would want the standard, "I love Toyota," bumper sticker, they would have to be more creative. So instead of the standard bumper sticker, they decided to make it more personalized. Since Latinos' are known for showing their heritage whenever possible they came up with bumper sticker decals that would not only show that they love Toyotas, but that they love their country and heritage as well, which would prove to be key. The most popular decal reads, "Somos muchos mexicanos. Somos muchos Toyotas," Spanish for "We are many Mexicans. We are many Toyota owners." Toyota came up with 99 different decals which could be ordered through Facebook for free. This turned out to be very successful and it resulted in an increase in Toyota sales and over 259,000 decals ordered. It is amazing how something as simple as a bumper sticker can completely change people's opinions towards something. Toyota didn't even have to improve the safety of their cars, they just had to give people a free bumper sticker.
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